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What is Cloaking?
Cloaking is a technique where a website shows different content to users and search engines (or ad platforms like Google Ads). It’s like putting on a mask: one version of the site is shown to users, and another version is shown to bots or platforms.
Let’s simplify this with two examples:
Cloaking in Action
Imagine you’re running ads for services or products that might be restricted, like fitness supplements or IPTV subscriptions.
What platforms (like Google Ads) see:
A clean and compliant website, such as one promoting healthy lifestyle tips or legal TV streaming.What users see:
A hidden page with the real content, like selling unapproved pills or IPTV subscriptions that may violate policies.
This trick works by fooling platforms into approving the ad or allowing the website to rank in search results, while showing users entirely different content.
Why is Cloaking Used?
- To bypass ad policies and avoid account bans.
- To hide the true intent of the website from search engines or platforms.
